If Mobile Terminals Miss the Opportunity, Will Intel Follow Nokia?

This is perhaps the deepest problem faced by Intel. Its proud technology, production process, scale and production capacity are enough to win in the PC era, but what the mobile field needs is another thing. The so-called "power consumption" is only a representation. The real question is whether you can change from a technology-oriented way of doing things to a user-oriented way.

This topic looks very scary. At least Intel is still the core of the PC industry. How can it get to the point of selling buildings? But if you turn the clock back a few years, who will believe that Nokia and Motorola will be destroyed overnight?

Nokia used to be a big Mac in the era of functional computers, but it lost its position in intelligent computers; Intel was and is the overlord in the field of PC chips, but it has not made any achievements in the field of mobile. Even if the arm camp seems not to penetrate the PC field in the short term, who can say what will happen a few years later?

Intel knows that the mobile field can not be lost. They are very sincere and anxious. I have seen many bosses of mobile phone enterprises talk about Intel's special visit to them, but they also said: "dare not take risks"; Intel and Motorola finally have a so-called heavyweight mobile phone this year. Regardless of how Motorola is doing, many people in the industry seem to be watching Intel's jokes. One boss said: "they are worried, so they gave Motorola a lot of money. As long as the motorcycle changes hands to BYD and leads the project."

After the first anniversary, you can't see Intel's achievements. Although they work hard, why?

At the beginning of 2012, when talking about the threat of arm to x86, an Intel insider said: "after all, they (ARM) are a small company, and their volume is not comparable to ours." a very serious problem with this sentence is that "arm" is an alliance or industrial chain including many giants. It can say this sentence, There is only one explanation: the arrogance of big companies.

Why did Nokia get to where it is today? Although the "semi-finished product" model of smartphone represented by apple is an impact, there are also problems within the enterprise: the organization is becoming larger and larger, the decision-making is slow, and no one is responsible; Lack of innovation, engineers in the innovation laboratory "focus" on the future. When launching products, product managers tend to choose the products that can be launched most quickly in the existing supply chain and channels - their business in the past was too good, rather than the products that are so innovative and have a great user experience, but may prolong the R & D cycle and increase risks. When an organization was huge or too successful in the past, its past experience and resources bound it in the face of industrial change.

Intel is also experiencing this situation. They have made great investment in the mobile field, including organizing small and medium-sized bosses to attend the summit in Shenzhen. They have good ideas, but the process is almost filled with Intel's "technology-oriented" thinking. The technicians tell the bosses in the attitude of explanation: "our products are very good." but the bosses - the cooperation threshold required by their potential customers Subsidy policy... In the highly standardized and modular PC era, there is no problem with the mode of producing industry-leading products and pushing them to manufacturers, but the customer groups and needs faced by the mobile field have changed qualitatively - a simple example is that large enterprises can achieve the same reference design with exquisite production technology, but small enterprises are basically unable to achieve it, They need chip solution providers to provide them with a solution that is either stupid or deeply jointly developed.

This is perhaps the deepest problem faced by Intel. Its proud technology, production process, scale and production capacity are enough to win in the PC era, but what the mobile field needs is another thing. The so-called "power consumption" is only a representation. The real question is whether you can change from a technology-oriented way of doing things to a user-oriented way. If this problem is not solved, Intel really has a chance to become the next Nokia.

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