In the Era of Internet of All Things, the Smart Home Market Has Broad Prospects

Smart home takes residence as the carrier, integrates automatic control technology, computer technology and Internet of things technology, organically combines the functions of home appliance control, environmental monitoring, information management and audio-visual entertainment, and provides a more portable, comfortable, safe and energy-saving family living environment through the centralized management of home equipment. In the era of interconnection of all things, the whole house smart home will become the rigid demand of a better life, and the smart home market has broad prospects.

Led by the development of artificial intelligence and Internet of things technology, the popularity of smart home is not reduced, and the industry is booming. The new research report "global smart home market 2019" released by strategy analytics predicts that consumers' spending on smart home related hardware, services and installation costs will reach US $103 billion in 2019, and will increase to US $157 billion in 2023 at a CAGR of 11%.

Artificial intelligence and Internet of things technologies are gradually mature, and various intelligent products emerge one after another. Smart home products begin to "fly into ordinary people's homes" quietly, and their development is in full swing. According to the forecast data of ovicloud, the scale of China's smart home market can reach 382.59 billion yuan in 2019. At present, compared with the penetration rate of smart home in European and American countries, the penetration rate of smart home in China is very low. With the gradual popularization of smart home, the market share will continue to increase. It is expected that the scale of smart home industry will exceed 400 billion in 2020.

According to the research and sorting data of ovicloud, the retail sales of smart home items in China in 2018 was 348.7 billion yuan, a year-on-year increase of 8.7%, of which smart appliances accounted for 86%. At present, Haier, Midea, Gree and other traditional home appliance giants have strengthened investment in intelligent products. Haier's realization is particularly prominent. On the one hand, it has mastered the R & D resources in the global market through brand acquisition. On the other hand, it has established an open R & D platform hope to quickly integrate into good resources.

Insiders said that home appliance enterprises want to better develop smart home, they should realize the transformation from "single product thinking" to "integrated thinking", clarify their positioning according to their own strength, and constantly strengthen upstream and downstream cooperation, strengthen cooperation between brands, break enterprise boundaries and build a win-win ecology.

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